 I will spare you the details of commonly known facts of how connected the world and people are nowadays and how disruptive companies like Uber, AirBnB, Amazon… have been across industries, but as James McQuivey - Forrester’s principal analyst mentioned, we are going through a “Massive digital disruption, at a scale and pace most are simply not prepared for”.
Yet, to many organisations, having a digital strategy is unfortunately reduced to creating an online presence, which meaning is also often reduced to a mobile app, a web site and or online marketing... Read the full article here https://www.linkedin.com/pulse/plan-your-digital-strategy-2016-business-joanna-truffaut Comments are closed.
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